Industry equality advocate Cindy Gallop congratulated Adidas for such an initiative, encouraging Facebook and Instagram to allow such posts.
Adidas' new body positive sports bra ad divides internet with its feature of bare breasts - 9Honey
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Adidas criticized for sharing explicit images on Twitter to promote sports bras
Adidas suddenly tweeted 'images of 25 pairs of breasts' for the establishment of a sports bra brand - GIGAZINE
Adidas divides opinion with tweet of bare breasts in sports bra advert
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Adidas divides opinion with tweet of bare breasts in sports bra advert
Adidas Tweets Photo of 25 Topless Women to Promote New Sports Bra