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After months of going back and forth, Authentic Brands Group has bought the struggling brand off Adidas in a whopping deal.
![](https://sportsmintmedia.com/wp-content/uploads/2021/08/Authentic-Brands-to-Acquire-Reebok-for-2.5B.jpg)
reebok sold to authentic brands group
Adidas Explores Sale of Reebok - WSJ
![](https://static.startuptalky.com/2021/09/Adidas-Sells-Reebok-StartupTalky.jpg)
Why is Adidas selling Reebok for $2.5 billon and What will its future be?
![](https://menafn.com/updates/pr/2021-08/16/N_cfff5251-2_Image_In_Body.jpeg)
Adidas is selling Reebok to ABG for $2.5 billion
Adidas Agrees to Sell Reebok to Authentic Brands - WSJ
![](https://www.dmfashionbook.com/wp-content/uploads/2021/08/IMG_7009-484x600-1.jpeg)
Adidas To Sell Reebok To Authentic Brands Group For $2.5 Billion - Donovan Moore Fashion Book
![](https://www.sportspromedia.com/wp-content/uploads/2021/09/GettyImages-1154309331_28129_28129.jpg)
Adidas sells Reebok to ABG for US$2.5bn - SportsPro
Reebok struggling to remain relevant as Adidas gives up on brand
![](https://www.pymnts.com/wp-content/uploads/2021/08/adidas-reebok.jpg)
Adidas To Sell Reebok To Authentic Brands
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F08%2Fjuun-j-reebok-pump-omni-zone-ii-release-info-0.jpg?fit=max&cbr=1&q=90&w=750&h=500)
adidas Reebok Sold to Authentic Brands Group 2.5 Billion
![](https://nypost.com/wp-content/uploads/sites/2/2021/08/adidas-sells-reebok-toABG.jpg?quality=75&strip=all)
Adidas sells Reebok to Authentic Brands for $2.5 billion
![](https://fashionreverie.com/wp-content/uploads/2021/08/Reebok_sold_enterpreneur-1024x682.jpg)
Fashion News Alert: Adidas Sells Reebok, Frank Ocean Delves into Fashion, and Tommy Hilfiger x Romeo Hunter Capsule Collection
![](https://footwearnews.com/wp-content/uploads/2021/08/Daniel_Moon_Classic_Leather_Mens_Shoes_White_GZ6903_01_standard-e1628790914373.jpg?w=1024)
Chelsea boots XTI 140391 Burgundy
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iT7OacOVHlZI/v253/1200x630.jpg)
Watch Adidas Selling Reebok to Authentic Brands for Up to $2.5 Billion - Bloomberg
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Adidas finally sells Reebok for $2.5 billion