A drive to survive: How Formula 1 attracted young fans to save its

An in-depth look at how Liberty Media has used Netflix and esports to fulfil its mission of attracting a new audience to Formula 1.

How 'Drive to Survive' Helped Formula 1 Win Over America

Netflix Drive to Survive Behind Rise in American F1 Fandom - InsideHook

From Niche Sport to Global Phenomenon-Thanks to Drive to Survive?

Analyzing F1 fan reactions to Netflix's Drive to Survive

The business of Formula 1: inside McLaren HQ

Formula 1's race in Las Vegas proves it doesn't get its new American audience - Vox

Driven to watch: How a sports docuseries drove U.S. fans to Formula 1 - Nielsen Sports

It's a New Day for Formula 1 - The New York Times

Formula 1: Drive To Survive - Gravity Media