P&G has a focused portfolio of daily-use products in categories where performance plays a significant role in brand choice. Our focus is on delivering superior products with the best performance, in every price tier in which we compete.
Inferior Good: Definition, Examples, and Role of Consumer Behavior
Superiority to Win with Consumers
Meeting Consumer, Customer, Employee, Societal and Investor Needs
Worldwide Shipping Our Products Are Aimed At Improving Consumer's Everyday Lives - MD, P&G , p and g products
Brand Portfolio Strategy: Creating Relevance, Differentiation
The Best New Products Worthy of Retailer, Consumer Attention
Annual Report 2022 Procter and Gamble
Integrated Strategic Choices
Company Strategy Procter & Gamble Investor Relations