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A FRAMEWORK OF BRAND ALLIANCE FORMATION

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Semantic map of the four conceptual clusters of Thematic Analysis of

Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business

Co-branding and types of relationship within the fashion industry.

A FRAMEWORK OF BRAND ALLIANCE FORMATION

The relation among the main research constructs

Validated research model Download Scientific Diagram

Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business

Co-branding and types of relationship within the fashion industry.

A FRAMEWORK OF BRAND ALLIANCE FORMATION

Co-branding and types of relationship within the fashion industry.

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places