Close your eyes. Think “jeans.” now open. They were a 501®, right? They’re literally the blueprint for every pair of jeans in existence—burned into the world’s colle
Close your eyes. Think “jeans.” Now open. They were a 501®, right? They’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they they’ve never gone out of style. And they never will. We added a tonal detail to the legs of this pair to bring them into the present. The original blue jean since 1873 A blank canvas for self-expression Features the iconic straight fit and signature button fly With a tonal leg detail Style them with our graphic tees, smocked blouses or classic button-ups
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