“Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation.” -Peter Drucker Innovation is the critical driver of economic and societal growth.

3 Ways That Luxury Brands Can Innovate

Brand Archetypes: What They Are and How They Can Help Your Business Grow - crowdspring Blog

Luxury Brands and the Social Media Dilemma

Exciting times for smaller luxury brands (Part 1)

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Five lessons learned from the most innovative brands worldwide

10 UX challenges for luxury e-commerce

Luxury Marketing: A Deep Dive into High-End Branding

Top 10 Most Popular Marketing Articles of 2018

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How Diverse Leadership Teams Boost Innovation

How Farfetch is predicting the future of fashion in Web3 - Fast Company Middle East

6 Steps to Innovate in Luxury Brand Marketing