Peloton's 2023 rebranding effort will highlight subscriptions - The Verge

While reporting their earnings for Q3 of 2023, Peloton execs said the fitness company plans to rebrand, starting with a relaunch of its app to include tiered subscriptions.

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Peloton introduces three new app-only subscription tiers - The Verge

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Peloton Sees Major Progress in Q2 FY2023 - Subscription Insider

Peloton relaunches brand, subscription pricing and app

Peloton Unveils Membership Tiers in 'Anyone Anywhere' Rebrand

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Peloton aims to rebrand as a fitness company for all with focus on app, tiered subscription pricing