Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.
Perma-lift Shapewear Ads from the 1950's – Mid-Century Page
A Girl and Her Girdle Envisioning The American Dream
1950s Fashion, 50s Fashion, 1950 Fashion
This is a October 23, 1951 advertisement. It is a nice color ad from A Stein and Company of Chicago, makers of the Perma Lift Bra. Ad shows ladies
A Stein Co Perma Lift Bra Look Ad 1951
A History Of The Iconic Bullet Bra – The Endless Night
Perma-Lift Lingerie — Vintage original prints and images
1953 – Perma-lift and the Bullet Bra – Mid-Century Page
1953 – Perma-lift and the Bullet Bra – Mid-Century Page
50s bras - Gem
See the vintage 'bullet bra' look that was big in the '50s - Click
Perma-lift Shapewear Ads from the 1950's – Mid-Century Page