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M's products are priced $5.50-$40, compared to Maidenform's prices of $40-$55. The low price point was an essential part of targeting Gen-Z shoppers, according to Jane Newman, chief design officer of global innerwear at Maidenform’s parent company, HanesBrands. For its part, Maidenform's core shopper base is 24 and up.
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DISCONTINUED Maidenform 7110 Adjust to Me T-Shirt UW Bra
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The Bra That Fit the 20th Century – PRINT Magazine
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The Popular Maidenform Racerback Bra Is 55% Off on
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Nubian Skin Bra
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The Bra That Fit the 20th Century – PRINT Magazine
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12 Best Wireless Bras of 2024, According to Editors and Experts
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Nubian Skin Bra
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My Mom's Restocking Her Go-To Comfy T-Shirt Bra While It's $18 at
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Groovy 1966 Maidenform ad promotes groundbreaking Lycra bra
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1963 Maidenform Makers of Bras Women in Bra Painting Vintage Print Ad 3547
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