ONCE A TREND takes off on TikTok, it really takes off. It doesn
ONCE A TREND takes off on TikTok, it really takes off. It doesn't take long for what was once a little known beauty product to be a viral sensation, and we've rounded up the top ten you didn't know you needed - but will soon wonder how you ever lived without.
From Hidden Gems to Hot Trends: TikTok's Role in Beauty Breakthroughs, by Sol Montivero, Feb, 2024
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